El color
El color

The Color

The standardization in the use of color is one of the fundamental aspects when establishing a coherent graphic identity.

For this reason, a correct use of color is essential, adjusted to the different supports, printed or digital.

The corporate color is Pantone 187C, preferably on a white background and with black text.

The rest of the colors (Green: Pantone 3288C, Yellow: Pantone 1235C and Grey: Pantone Processes Black 85%) will be used exceptionally in the color logo design and as a graphic complement to the main color.



Colore verde

color amarillo

color gris


Beyond specific needs in specific projects, direct colors (pantone) or four-color will be used in the design of the works that are going to be printed.

For those designs that are going to be distributed on Social Networks or digital media, the RGB color type will be used.